Thoughts & Stories
4 May 2026
Today is the day. Before it Fades launches - as I reflect on the idea that's been fifteen years in the making, the sessions that surprised me, and the coffee table moment that changed how I thought about the whole thing.
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Hello there. I'm Martin. If there's one label I'm comfortable with, it's that I'm a people person. Not in the corporate "I work well with others" sense. I mean I genuinely love people. I always have...
Read More →4 May 2026
It's here. And I have to say - I'm rather proud of it. Welcome to the new Before it Fades website. If you're reading this, you've found your way to something I've wanted to put into the world for a while now...
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