Welcome to Before it Fade's new website

It's here. And I have to say - I'm rather proud of it.

Welcome to the new Before it Fades website. If you're reading this, you've found your way to something I've wanted to put into the world for a while now, and it feels good to finally have a home that reflects what this project is really about.

A website that tells a story

From the very beginning, I knew I didn't want something generic. A template with a few stock images and a contact form wouldn't do. Before it Fades is built on honesty, warmth, and a genuine belief that people deserve to be remembered as themselves - and the website needed to feel that way too.

I wanted somewhere people could come and immediately understand what a Life Story Session is. Not just read about it, but feel it. Get a sense of the photography, the stories, the whole experience - before we'd even spoken.

I think we've achieved that.

Thank you, Daniel

None of this would have happened without Daniel at Metcalf Media. From our very first conversation, Daniel got it. He understood the tone, the purpose, and the kind of person I'm trying to reach - and he built something that I feel showcases what Before it Fades is doing beautifully.

He followed the brand guidelines to the letter, brought his own creative instincts to the design, and was an absolute pleasure to work with throughout. If you're looking for someone to build your website, I couldn't recommend him more highly.

What you'll find here

The site is designed to give you everything you need to decide whether a Life Story Session is right for you - or for someone you love.

You can read about my story and how Before it Fades came to be, browse the portfolio to get a taste of what I'm capturing, work through the FAQs if you have questions, and get in touch whenever you're ready - even if that's just for a no-pressure chat.

The website also includes a client portal, which will allow people who have booked a session to access their private gallery and documents securely in one place.

The beginning of something

This website is the start of a conversation I hope to be having for a very long time. Every story I capture matters. Every family that receives a presentation piece has something they'll treasure for generations.

That's what this is all for.

Have a look around. And if something here resonates - you know where I am.

Martin